Birth of PALU
The PALU story began in 1959, when one industrious Italian family started a manufacturing business in Milan.
Now, as the next generation of that family, we’re refocusing our know-how for the modern world, continuing a traditional craft while combining the luxury of cashmere with outstanding performance.
Living as we do between the Canadian Pacific Northwest and the Swiss and Italian Alps — and as people who love to ski, sail, bike, hike and explore — nature is our greatest inspiration.
We have personally experienced cashmere’s capacity for outdoor performance and are passionate about realising its potential. Combining heritage with innovation, tradition with breakthrough technology, PALU is cashmere first respected – then reinvented.
PALU is an ode to nature and an evolution in cashmere – honouring the grace of the natural world while creating a new category of performance-based cashmere clothing.
Whether on a mountain summit, in the hostile desert, on the crest of a wave or in the eye of storm, nature has the power to transform us all.
By combining luxury with function, technology with style, we aim to make that transformation possible. Inspired by the endless beauty of the world around us, PALU is dedicated to making life in the elements easier.